In America’s history, print was arguably the most impactful and main way in which citizens acquired their news. Radio and television also played a big role when they were invented, but still use newspapers as a central source as evidence for their stories. According to the podcast by Nico Mele, about half of the amount of journalists are employed in the United States now when compared to when the Berlin Wall fell. It’s pretty obvious that this industry is struggling in many ways.
Economically, print journalism is having major problems with funding. Many newsrooms have been shut down or forced to down-size in the last decade due to the advances in digital technology. In the past, newspapers were what generated most of the funds for the media and that is all changing. Advertising had to make the switch to marketing to consumers online and through devices. In class, we discussed how wealthy company owners are beginning to purchase newspapers in order to keep them afloat. This is a solution but not the greatest one in my opinion. We learned about the Las Vegas Review-Journal that was bought by Sheldon Adelson. This man plays a huge role in the gambling industry and it has been speculated that he skews the content of the paper in his favor. I think that sometimes this type of buyout works, for example Warren Buffet owns the Omaha World Herald. It is not a permanent solution to the decline of newspapers because it doesn’t address the root of the problem. Nico Mele says that building subscription bases could help generate more revenue. This is a challenge due to the fact that people are no longer willing to pay for their news. We need to be more aggressive about having people pay if newspapers are going to continue being a source for consumers.
The old media model has mostly been retired, but the ideas behind it needs to be remembered. Accuracy and integrity of information is a necessity because this is a driving force behind our democracy. Social media and sites like Google are where my generation gets their news and therefore, the focus of journalists have shifted. News sources are telling their readers what they want to hear more often, and not writing about issues that need to be told. This is an aspect that is important for us to change in order for journalism, especially newspapers, to continue to have an impact in our world. Innovation and new models need to be introduced with the core values of journalism still present. As the world evolves, this industry has to evolve with it. This doesn’t mean forgetting the reasons why media is so important and the how changes occur as a result of information being given to the public. Hopefully, new models can be introduced and print news can start becoming popular again. Its naive to believe that it will replace digital technology, but it is too essential for us to allow it to become obsolete.
1982 Newsstand NYC USA by Vaticanus.” Wikimedia. N.p., 30 Mar. 2012. Web. 25 Oct. 2016.