Reflection

The books, videos, podcasts, blogs and in class discussions have opened my eyes to the extensive areas of journalism and how they have changed over the last decade. Digital media was introduced and completely reconstructed the business model used by news organizations. Newspapers are in trouble and social media is on the rise. Advertising and…

Public Relations and Advertising

Public relations is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their public” (lecture, Rupprecht). This is an extremely important position in a company and as the world evolves, it has to evolve with it. The digital age has added many new tasks and created new jobs within the…